Embracing the Challenges of Eco-Focused Products

Kevin Lifsey

Presented by Max Michieli, CPI Card Group

In today's world, sustainability is quickly becoming table stakes for manufacturing operations. Increased scrutiny of eco-focused claims, regulatory compliance, price constraints, and product quality can make launching an eco-focused product a daunting task.

In this presentation, we will seek to provide clarity to those wishing to incorporate recycled or bio-based materials into their product lines. We will outline the challenges with recycled input streams, design considerations, customer perceptions (and how to guide them). We will also discuss product strategy and avoiding the pitfalls of over promising on environmental claims.

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