Brand Perspective on a Global Automated Workflow

Kevin Lifsey

Presented by Jasmine Hietpas & Kim Haugh, HAVI + tms

Brands are increasingly relying on the use of tools and technology to effectively manage artwork, ink, color, and print quality. In our ever-changing world it is more important than ever to integrate a standardized workflow utilizing tools and technology to manage all the responsibilities that encompass packaging projects. In short, it connects its users with all phases of a project via collaborative technologies acting as a repository for content management.

The goal of a standardized global workflow is to seamlessly take a piece of packaging from concept through production allowing for subject matter expert’s input along the way. Multiple technologies are used within the workflow to establish a streamlined process with improved productivity, increased efficiency, and cost reduction.

The focus of this presentation is to educate the audience on the benefits & challenges of implementing a streamlined global workflow. This will include everything from artwork concept, prepress, color management, and print quality in production.

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