Print Registration Shift - Causes and Cures

Presented by Neal Michal , "Converting Expert, LLC"

Registered graphics play a crucial role in consumer products. Better graphics drive brand loyalty through an emotional connection and perceived quality. Registered graphics are often printed on delicate films to reduce delivered cost. It is common to see a shift in the registration through-roll and overtime. This negatively impacts cost, quality, and productivity. This paper will describe: o Root cause and contributing factors o How to document the shift magnitude o Ten proven techniques to mitigate thru-roll print roll shift