Extended Color Gamut with Gravure

Presented by Chris Marshall, Bobst North America, inc.

Brand owners and consumers perceive color variations as a lack of product quality, heavily affecting brand identity and customer loyalty. Brand’s colors should be consistent irrespective of the printing process and the substrate. Furthermore, color matching of PMS Pantone colors is often left to the ability of operators to mix the inks, adapt to the different substrates and other subjective elements. This strong component of the operator’s skill cannot ensure perfect reproduction and repeatable consistency of the brand colors. ECG for gravure printing presses is developed for Extended Color Gamut printing using solvent-based and water-based inks to achieve the highest color stability, repeatability and print consistency worldwide.